Before launching into the world of fashion, Mee-Kung Lee, co-founder and creative director of the brand, dabbled in interior design. Her two passions, fashion and architecture, led her to carve out a place for herself in the heart of Seoul’s traditional district, Seochon. In 2015, she set up a multi-brand space, SHOP AMOMENTO, which echoes her precise taste for clothing, accessories, and objects.

In 2016, the AMOMENTO brand was born, first dedicated to women, then in 2021, to men.
At the heart of MK’s philosophy is a commitment to creating clothing that transcends trends, aiming instead to create timeless pieces that fit easily into a wardrobe. This reflection, deeply rooted in the belief in lasting beauty, permeates each collection.

AMOMENTO