For the first time, the Première Classe accessories trade show is entrusting its artistic direction to the agency such&such, bringing its distinctive perspective to the SS27 edition.

Its involvement extends across the scenography, the design of the such a boutique! space, and the overall coherence of the experience offered to visitors. such&such is also behind the show’s campaign, built around the theme “See Differently. See What Matters.” an invitation to take a fresh look at creativity and to reveal the most distinctive propositions.

such a boutique! makes its debut as a hybrid space somewhere between a concept store and a cabinet of curiosities. Conceived as a moment of pause at the heart of the tradeshow, it brings together a selection of emerging and established brands spanning accessories, beauty, gastronomy, design, publishing, and lifestyle.